Shopify is discontinuing its annual $1 million revenue exemption reset that was introduced during the pandemic to support small developers. Starting in 2026, developers will retain a one-time lifetime exemption on the first $1 million USD earned, but this exemption will no longer reset each year. Developers will continue earning a 15% revenue share on all earnings above the $1 million lifetime threshold.
This change signals Shopify's confidence in its app ecosystem maturity—the platform now hosts over 16,000 apps and distributed more than $1 billion to developers last year. For successful app developers earning above $1 million annually, this means revenue share calculations will shift from an annual reset model to a permanent lifetime cap. Smaller developers earning under $1 million per year won't be affected, but established app makers should review their projections and pricing strategies accordingly.
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